Wallflowers 101.

Do you love floral, sweet and fresh fragrances or something in between? Fragrance is one of the most powerful and personal things out there. Just one smell can instantly bring back memories. It can boost your mood. It can even add a layer of comfort or confidence to your outfit of the day. But with endless options (even for the guys), it’s hard to know where to start. Don’t worry: We’ve put together a list of steps to help you turn into a signature scent pro in no time.

Wallflowers 101. Wallflowers 101.

SNIFFING OUT CLUES.

Do you have a go-to lotion you carry everywhere? What about a candle that always makes you smile? Do you find yourself enjoying that “just out of the oven” scent from baking? And on the opposite end of the spectrum…are you not a fan of musky fragrances? Or what about that one floral you just can’t stand? All of these things are significant indicators of what types of fragrances are right for you. The more aware you are of your likes and dislikes, the easier it will be to...

Wallflowers 101.
CITRUS

Think lemon. Think lime. Think orange. Think super bright, super refreshing scents that scream sunshine and instantly perk you up. Most popular in summer. SHOP

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FLORAL

A fragrance category that’s always in season. From romantic roses to airy peonies and everything in between, you’ll love smelling like a blooming garden. SHOP

FRESH

Love the scent of fresh-out-of-the-dryer sheets? Fresh fragrances are for you. Cotton, sea breeze, basically anything that makes you feel cool and clean, like Gingham. SHOP

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FRUIT

Strawberry-topped cakes, fruity cocktails, peachy treats and tropical delicacies…these goodies make every day a little sunnier. SHOP

GOURMAND

A dash of sweetness for every moment of your day? Yes, please. Cookies, cupcakes and other sugary ingredients are great for treating yourself. SHOP

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WOODSY

Imagine taking a stroll through a pine forest. Wandering around a spring meadow. Already running out the door? Look for pine, sandalwood, birch, etc. in a scent like In the Stars and Graphite. SHOP

Wallflowers 101. Wallflowers 101.

IT’S ALL ABOUT LIFESTYLE (AND SEASON).

Odds are, you’ll probably have a few different scents for specific events or occasions. Your daily 9-5 signature, your night-out go-to, your fun weekend splurge, etc. And, of course, as the seasons change, your fragrance preferences will change, too! We recommend picking up a light and airy floral for spring (hint: Perfect Peony), a sweet and cheery gourmand for the holidays, a warm pumpkin for fall and a fruity, citrusy number for summer.

Wallflowers 101.
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HOW TO (PROPERLY) SMELL 101.

Now that you have a better idea of the fragrance categories, it’s time to head to the store. Grab a few testing sheets. Spray the testing paper and wait about 10 seconds for the scent to settle in. We recommend only trying a few scents per visit. Why? Because over time, your nose gets desensitized to smell. Pro tip: most blends have different layers of fragrance notes...a top, middle and bottom. As time goes on, the top scent will slowly fade into the middle notes and so on. So be sure to smell each note layer before you buy it.

NO STORE CLOSE BY? NO PROBLEM.

It’s actually surprisingly easy to explore new categories online, with a few tools. Our shop by fragrance section is a great place to start, but we also love reading reviews to get a sense of what other people think about the scent. And once you’ve picked a few, mini perfumes are a great way to try them (especially if you’re not fully ready to commit).

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Wallflowers 101.
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FINE FRAGRANCE MIST

Light and airy, they’re perfect for spritzing throughout the day, no matter where you are or who you’re with. Our fine fragrance mists last about 2-3 hours and since they have a lower concentration of essential oils, they’re super buildable.

PERFUME

Our most luxurious blends, in the most beautiful bottles. With a higher concentration of fragrance oils, our perfumes are more fragrant and long-lasting than fine fragrance mists. Plus, every time you use them, it’ll make the occasion a little more special.

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COLOGNE

Great for every type of guy, from the modern man to the coast lover and beyond, our men’s cologne is long-lasting, super-fragrant and way versatile — for daily wear, date night and every occasion in between.

PRO TIP:

Layer your mists and perfumes with matching body lotions, shower gels and body creams to complete the collection (and keep the scent going).

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